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nicole34197
Aug 214 min read
Customer Insights: From Grumbling to Easy
For marketers, understanding customers is an essential part of the creative process. How do you connect with consumers? What do they...
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nicole34197
Aug 1410 min read
"No More Crappy Products"Â - How Conversation Studio Helps Companies Create Real Value
Marjolein van Ballegooij, founder of Conversation Studio, was featured on the Female Leaders Podcast, an initiative by Maartje...
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nicole34197
May 24 min read
Ideation meets AI; how does it actually work?
New products, new services, new marketing and communication ideas. Enjoy letting loose and in no time you have hundreds of new ideas....
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nicole34197
Apr 252 min read
Planet in panic; who dares to turn the tide of innovation?
The new iPhone is coming. By the way, there's also a new vacuum cleaner on the way, a new electric shaver, a new iron, a new mop, a new...
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nicole34197
Feb 64 min read
Making 'empathizing with your customer' enjoyable again
Every company that prioritizes customer centricity can't ignore 'empathizing with the customer.' And for good reason: gathering insights...
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nicole34197
Nov 30, 20236 min read
B2B Marketing Deep Dive: Drie denkoefeningen om je klant beter te leren kennen
Op donderdag 23 november 2023 vindt Nima B2B Xchange plaats. Het idee van dit event is om B2B-marketing meer op de kaart te zetten en...
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nicole34197
Aug 24, 20233 min read
Sustainable Dreaming and Dancing with Mojo: Embracing the Green Festival Movement
The festival season is in full swing, and with the sun finally shining, the ideal festival experience is upon us: basking outdoors in the...
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nicole34197
Apr 15, 20234 min read
Customer Centricity - from 'USP' to 'USB"
On Amazon.com I can choose 766 types of electric toothbrushes, 4.000 laptops over $500 and 797 cordless drills. In this ocean of...
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nicole34197
Apr 15, 20234 min read
E bike Feature Fight: Wat wil de consument?
Auteur: Marjolein van Ballegooij Gepubliceerd in Marketing Tribune op 22-05-2020 De lente is op dreef en dat betekent dat er weer...
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nicole34197
Apr 15, 20233 min read
De kracht van liefde in e-commerce delivery
Auteur: Marjolein van Ballegooij Gepubliceerd in Marketing Tribune op 3 december 2020 Net Black Friday en Cyber Monday achter de rug,...
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nicole34197
Apr 15, 20234 min read
Private lease stuwende kracht service-economie?
Auteur Marjolein van Ballegooij Gepubliceerd in Marketing Tribune 10-09-2020 Over de trend ‘van bezit naar gebruik’ en...
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nicole34197
Apr 15, 20234 min read
Shine online met de juiste product benefits
Auteur: Marjolein van Ballegooij Gepubliceerd in Marketing Tribune 17 februari 2021 Nu we met zijn allen en masse online aankopen doen,...
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