Customer Insights: From Grumbling to Easy
For marketers, understanding customers is an essential part of the creative process. How do you connect with consumers? What do they...
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Our Blog
nicole34197
- Aug 14
- 10 min
"No More Crappy Products"Â - How Conversation Studio Helps Companies Create Real Value
Marjolein van Ballegooij, founder of Conversation Studio, was featured on the Female Leaders Podcast, an initiative by Maartje...
15 views0 comments
nicole34197
- May 2
- 4 min
Ideation meets AI; how does it actually work?
New products, new services, new marketing and communication ideas. Enjoy letting loose and in no time you have hundreds of new ideas....
11 views0 comments
nicole34197
- Apr 25
- 2 min
Planet in panic; who dares to turn the tide of innovation?
The new iPhone is coming. By the way, there's also a new vacuum cleaner on the way, a new electric shaver, a new iron, a new mop, a new...
4 views0 comments
nicole34197
- Feb 6
- 4 min
Making 'empathizing with your customer' enjoyable again
Every company that prioritizes customer centricity can't ignore 'empathizing with the customer.' And for good reason: gathering insights...
6 views0 comments
nicole34197
- Nov 30, 2023
- 6 min
B2B Marketing Deep Dive: Drie denkoefeningen om je klant beter te leren kennen
Op donderdag 23 november 2023 vindt Nima B2B Xchange plaats. Het idee van dit event is om B2B-marketing meer op de kaart te zetten en...
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nicole34197
- Aug 24, 2023
- 3 min
Sustainable Dreaming and Dancing with Mojo: Embracing the Green Festival Movement
The festival season is in full swing, and with the sun finally shining, the ideal festival experience is upon us: basking outdoors in the...
4 views0 comments
nicole34197
- Apr 15, 2023
- 4 min
Customer Centricity - from 'USP' to 'USB"
On Amazon.com I can choose 766 types of electric toothbrushes, 4.000 laptops over $500 and 797 cordless drills. In this ocean of...
25 views0 comments
nicole34197
- Apr 15, 2023
- 4 min
E bike Feature Fight: Wat wil de consument?
Auteur: Marjolein van Ballegooij Gepubliceerd in Marketing Tribune op 22-05-2020 De lente is op dreef en dat betekent dat er weer...
7 views0 comments
nicole34197
- Apr 15, 2023
- 3 min
De kracht van liefde in e-commerce delivery
Auteur: Marjolein van Ballegooij Gepubliceerd in Marketing Tribune op 3 december 2020 Net Black Friday en Cyber Monday achter de rug,...
4 views0 comments
nicole34197
- Apr 15, 2023
- 4 min
Private lease stuwende kracht service-economie?
Auteur Marjolein van Ballegooij Gepubliceerd in Marketing Tribune 10-09-2020 Over de trend ‘van bezit naar gebruik’ en...
2 views0 comments
nicole34197
- Apr 15, 2023
- 4 min
Shine online met de juiste product benefits
Auteur: Marjolein van Ballegooij Gepubliceerd in Marketing Tribune 17 februari 2021 Nu we met zijn allen en masse online aankopen doen,...
6 views0 comments
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