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Advertising Pre-Test

What is it?

An advertising pre-test is quantitative research that evaluates the effectiveness of an advertisement (can be copy-only or a concept version of the ad) before it is released to the public. It involves gathering data on attitudes, opinions, and behaviors toward the advertisement.​​


By measuring the audience's response to the advertisement, you can determine whether the advertisement is likely to achieve its intended objectives, such as increasing brand awareness, generating interest, or driving sales.

​Why is it important?

Advertising Pre-tests are important because they can help you save costs, improve the effectiveness of your advertising, gain a competitive advantage, and ensure that your advertisements are consistent with your brand image and values.

When should you use it ?

Advertising pre-tests can be used at various stages of the advertising process, including concept development, copy development, before launch, and competitive analysis. By using pre-testing strategically, you can improve the effectiveness of your advertising efforts and achieve your objectives more efficiently.

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Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design


Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company


From survey development to results in 48h for quick and consumer centric communication strategies.

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