Advertising Pre-Test
What is it?
An advertising pre-test is quantitative research that evaluates the effectiveness of an advertisement (can be copy-only or a concept version of the ad) before it is released to the public. It involves gathering data on attitudes, opinions, and behaviors toward the advertisement.​​
By measuring the audience's response to the advertisement, you can determine whether the advertisement is likely to achieve its intended objectives, such as increasing brand awareness, generating interest, or driving sales.
​Why is it important?
Advertising Pre-tests are important because they can help you save costs, improve the effectiveness of your advertising, gain a competitive advantage, and ensure that your advertisements are consistent with your brand image and values.
When should you use it ?
​Advertising pre-tests can be used at various stages of the advertising process, including concept development, copy development, before launch, and competitive analysis. By using pre-testing strategically, you can improve the effectiveness of your advertising efforts and achieve your objectives more efficiently.
