What is it?
An advertising pre-test is quantitative research that evaluates the effectiveness of an advertisement (can be copy-only or a concept version of the ad) before it is released to the public. It involves gathering data on attitudes, opinions, and behaviors toward the advertisement.
By measuring the audience's response to the advertisement, you can determine whether the advertisement is likely to achieve its intended objectives, such as increasing brand awareness, generating interest, or driving sales.
Why is it important?
Advertising Pre-tests are important because they can help you save costs, improve the effectiveness of your advertising, gain a competitive advantage, and ensure that your advertisements are consistent with your brand image and values.
When should you use it ?
Advertising pre-tests can be used at various stages of the advertising process, including concept development, copy development, before launch, and competitive analysis. By using pre-testing strategically, you can improve the effectiveness of your advertising efforts and achieve your objectives more efficiently.
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