Qualitative Communication Test
What is it?
A qualitative Communication Test is used to evaluate how well a message or communication strategy resonates with a target audience. ​
The goal is to gather feedback from individuals in order to improve its effectiveness.
​This test typically involves a small sample of individuals who are representative of the target audience. Most often we use in-depth interviews. Participants are asked to review a message or communication strategy and provide feedback on its clarity, persuasiveness, relevance, and other aspects.​
​Why is it important?
Based on the feedback gathered from participants, we make recommendations for improving the message or communication strategy to better resonate with the target audience.
This test is a valuable tool for ensuring that your message is effectively communicating the desired information to the intended audience.​
When should you use it ?
Qualitative communication tests can be used in a variety of contexts, including marketing and advertising.
