Feature Preference Test
What is it?
A Feature Preference Test is a quantitative choice-based research method to determine which product features are preferred.
The choice-based methodology means that participants are presented with a feature in different varieties (e.g. variations of product colors or varieties in battery time) and asked to choose their preferred option from each set. In order to gain a more in-depth understanding of a feature, we also add Monadic testing and a KANO analysis in the mix.
Why is it important?
A Feature Preference Test helps to understand which features of a product are preferred by its target audience. This information is crucial when making decisions about product development, marketing, and overall business strategy.
When should you use it ?
A Feature Preference test is typically used in the early stages of product development to guide product design decisions. The test can also be used to evaluate product features for existing products or to assess the potential of new product features in the market.
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