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Feature Preference Test

What is it?

A Feature Preference Test is a quantitative choice-based research method to determine which product features are preferred.


The choice-based methodology means that participants are presented with a feature in different varieties (e.g. variations of product colors or varieties in battery time) and asked to choose their preferred option from each set. In order to gain a more in-depth understanding of a feature, we also add Monadic testing and a KANO analysis in the mix.

​Why is it important?

A Feature Preference Test helps to understand which features of a product are preferred by its target audience. This information is crucial when making decisions about product development, marketing, and overall business strategy.

When should you use it ?

A Feature Preference test is typically used in the early stages of product development to guide product design decisions. The test can also be used to evaluate product features for existing products or to assess the potential of new product features in the market.

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What Our Clients Say

Very flexible and know how to deal with ever-changing questions.

Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design


Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company


From survey development to results in 48h for quick and consumer centric communication strategies.

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