Product Concept Test
What is it?
A Product Concept Test is a quantitative research method used to assess the potential of a product concept before it is launched in the market.
The goal of a quantitative product concept test is to measure the level of interest and purchase intent among a representative sample of the target market, as well as to identify potential areas for improvement.
Why is it important?
By gathering feedback from a representative sample of the target market and making data-driven decisions, companies can increase the likelihood of success and reduce the risk of failure in the market.
When should you use it ?
A quantitative product concept test is typically used in the early stages of the product development process, before significant resources have been invested in product design, development, and launch.
What Our Clients Say
Very flexible and know how to deal with ever-changing questions.
International Audio Company
Communication of innovative products for an international audio company
From survey development to results in 48h for quick and consumer centric communication strategies.