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Product Concept Test

What is it?

A Product Concept Test is a quantitative research method used to assess the potential of a product concept before it is launched in the market.


The goal of a quantitative product concept test is to measure the level of interest and purchase intent among a representative sample of the target market, as well as to identify potential areas for improvement.

​Why is it important?

By gathering feedback from a representative sample of the target market and making data-driven decisions, companies can increase the likelihood of success and reduce the risk of failure in the market.

When should you use it ?

A quantitative product concept test is typically used in the early stages of the product development process, before significant resources have been invested in product design, development, and launch.

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What Our Clients Say

Very flexible and know how to deal with ever-changing questions.

Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design


Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company


From survey development to results in 48h for quick and consumer centric communication strategies.

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