Product Concept Test
What is it?
A Product Concept Test is a quantitative research method used to assess the potential of a product concept before it is launched in the market.
The goal of a quantitative product concept test is to measure the level of interest and purchase intent among a representative sample of the target market, as well as to identify potential areas for improvement.
​Why is it important?
By gathering feedback from a representative sample of the target market and making data-driven decisions, companies can increase the likelihood of success and reduce the risk of failure in the market.
When should you use it ?
A quantitative product concept test is typically used in the early stages of the product development process, before significant resources have been invested in product design, development, and launch.
