Services | The Conversation Studio
top of page

Our Services

We offer a complete suite of services to help your business gather critical insights on consumer preferences and product opportunities to accelerate your innovation efforts.

Our solutions to help you design strong product and service propositions

Qualitative Consumer Deep Dives
Quantitative Pain & Gains exploration

Qualitative Consumer Deep Dives

Qualitative Consumer Deep Dives help you to identify pain points and areas of frustration in the customer experience, as well as opportunities for improvement and innovation.

Carton of dancing man with papers and boxes
Cartoon man cutting graph

Quantitative Pain & Gains exploration

This quantitative consumer study is a specialized research approach that focuses on understanding the 'Job to be Done' (JTBD) and the 'pains' and 'gains' experienced by consumers.

Benefit Value Test

Benefit Value Test

The Benefit Value Test (BVT) is a quantitative consumer study designed to unlock the most impactful benefits of products or services.

Cartoon man going up the stairs
Cartoon people shaking hands

Quick Idea screener 

The Quick Idea Screener is a valuable tool for companies looking to gather feedback quickly and cost-effectively, and to make data-driven decisions about product development and marketing.

Product concept Test

A Product Concept Test is a quantitative research method used to assess the potential of a product concept before it is launched in the market.

Cartoon man thinking with open box
Cartoon man looking in a microscope

Qualitative product concept exploration

A qualitative Product Concept Exploration is a research methodology that is used to refine and mature product concepts based on consumer feedback.

Pricing analysis

A Pricing Analysis is a quantitative research method used to assess consumer preferences and willingness to pay for a product at different price points

Cartoon man drawing graphs
Cartoon woman putting a puzzle together

Feature Preference Test

A Feature Preference Test is a quantitative choice-based research method to determine which product features are preferred.

Quick Idea screener
Product concept Test
Qualitative product concept exploration
Pricing analysis
Feature Preference Test
Claims Test
Qualitative communication test

Claims Test

A Claims Test is quantitative research that measures the effectiveness of claims on – for instance - packaging and advertising.

Cartoon woman jumping into a pool
Cartoon people with magnifying lenses

Qualitative communication test

A qualitative Communication Test is used to evaluate how well a message or communication strategy resonates with a target audience.

Packaging Design Test

A packaging design test is a quantitative research tool that evaluates consumer reactions to different packaging designs for a particular product.

Cartoon woman presenting
Cartoon woman pouring a glass onto another glass

Advertising Pre-test / Copy testing

An advertising pre-test is quantitative research that evaluates the effectiveness of an advertisement (can be copy-only or a concept version of the ad) before it is released to the public.

Brand Awareness Tracker

A brand awareness tracker is a quantitative research tool that measures the level of consumer awareness and recognition of a particular brand over time.

Cartoon woman typing on a computer
Packaging Design Test
Advertising Pre-test / Copy testing
Brand Awareness Tracker
bottom of page