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Insight Reports

Cordless Drills:

Reveal & Validate Captivating Product Benefits

Making sure consumers know the Drill

Explore the world of product innovation with our latest report, which presents meticulous research aimed at optimizing product portfolios through comprehensive customer insights, specifically focusing on cordless drills. Learn about the innovative Benefit Value Test, a robust methodology designed to uncover the pains, gains, and most compelling benefits of cordless drills, based on a thorough study involving 1000 consumers.

This document provides valuable insights from the Benefit Value Test, offering a deeper understanding of consumer preferences, pain points, and key benefits within the cordless drill market.

Breathing Easier: A research on the Benefits of Air Purifiers
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Breathing Easier:
A research on the Benefits of Air Purifiers

Communicating Air Purifier benefits more effectively to win over customers

During times of viruses, allergies and common colds the use of air purifiers can help consumers maintain their health as well as reducing indoor pollutants. However, consumers are unaware of the benefits that come with the use of an air purifier and often see this gadget as an extra unnecessary purchase and a cost, rather than a perk.

A Benefit Value Test was conducted amongst Dutch consumers to identify the preferred benefits and determine the key points for air purifier producers to communicate their product in a more effective way.

In this document you’ll find the full results of the Benefit Value Test.

Smart E-bike Service 

Take Control Of The Road: Smart E-bike Service 

Understanding e-bike benefits through the eyes of consumers

Understanding how prospective users perceive the advantages and benefits of an e-bike contributes to the better positioning of the product. Most annual E-bike reports from various agencies focus on comparing technical characteristics of the e-bikes (e.g., engine), however potential users are rather interested in how the e-bike facilitates their lives through services and warranties.

A Benefit Value Test was conducted amongst 400 Dutch consumers to identify the preferred benefits and the purchase behavior around E-bikes

In this document you’ll find results of the Benefit Value Test.

Alarm System Propositions
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Securing Peace of Mind: A research on alarm system propositions

There’s a large variety of security system options in the market, from simple locks and cameras to 24/7 monitored surveillance and motion detection. All with different product propositions, features, and benefits. This large variety of options has led to questioning what consumers really value in these types of products and why.

 

A Benefit Value Test was conducted among 450 consumers in the UK to identify the high points of alarm and security systems and their most successful and impactful benefits.

 

The consumer insights that derive from this study help brands improve their existing propositions, give clear direction to more effective product communication and inspire new product development.

 

In this document, you’ll find the full results of the Benefit Value Test.

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