A research on the Benefits of Air Purifiers
Communicating Air Purifier benefits more effectively to win over customers
During times of viruses, allergies and common colds the use of air purifiers can help consumers maintain their health as well as reducing indoor pollutants. However, consumers are unaware of the benefits that come with the use of an air purifier and often see this gadget as an extra unnecessary purchase and a cost, rather than a perk.
A Benefit Value Test was conducted amongst Dutch consumers to identify the preferred benefits and determine the key points for air purifier producers to communicate their product in a more effective way.
In this document you’ll find the full results of the Benefit Value Test.
Take Control Of The Road: Smart E-bike Service
Understanding e-bike benefits through the eyes of consumers
Understanding how prospective users perceive the advantages and benefits of an e-bike contributes to the better positioning of the product. Most annual E-bike reports from various agencies focus on comparing technical characteristics of the e-bikes (e.g., engine), however potential users are rather interested in how the e-bike facilitates their lives through services and warranties.
A Benefit Value Test was conducted amongst 400 Dutch consumers to identify the preferred benefits and the purchase behavior around E-bikes
In this document you’ll find results of the Benefit Value Test.
Securing Peace of Mind: A research on alarm system propositions
There’s a large variety of security system options in the market, from simple locks and cameras to 24/7 monitored surveillance and motion detection. All with different product propositions, features, and benefits. This large variety of options has led to questioning what consumers really value in these types of products and why.
A Benefit Value Test was conducted among 450 consumers in the UK to identify the high points of alarm and security systems and their most successful and impactful benefits.
The consumer insights that derive from this study help brands improve their existing propositions, give clear direction to more effective product communication and inspire new product development.
In this document, you’ll find the full results of the Benefit Value Test.