THE
PREMIUM
LENS
Unlocking insights
for high-end
lifestyle brands
To sell premium, you need to understand premium.
Traditional research panels often miss premium-brand audiences, and with them, critical insights from your real buyers.
Affluent consumers don't participate in standard surveys. Yet these are exactly the people who drive premium categories, the early adopters and tastemakers whose expectations and behaviors differ from mainstream buyers.
THE
PROBLEM
THE
PROBLEM
Premium Lens connects you with your actual buyers, the consumers who purchase and use premium products.
This isn't another panel. It's a curated community of your target audience, continuously engaged through multiple touchpoints to deliver authentic insights when you need them.
THE
SOLUTION
THE
SOLUTION
HOW IT WORKS
Premium Lens is built on continuous engagement with your target premium consumers through multiple touchpoints:
PRECISION
RECRUITMENT
We hand-pick participants who match your ideal consumer profile and involve you in the selection process to ensure the curated group is spot on.
1
ACTIVE
COMMUNITY
Our ongoing community engagement program keeps them invested in your brand journey.
2
FLEXIBLE
COMMUNITY
Whether you want them to try out products and provide video feedback, like to pick their brain in co-creation workshops or explore marketing initiatives, all activities are tailored to your needs.
3
Your community remains available for iterative innovation, not just one-off projects.
CONTINOUS
ACCESS
4
The Premium Lens is a collaboration between
Conversation Studio and House of Treats,
a research methodology designed specifically to access and understand premium audiences.
QUESTIONS ABOUT PREMIUM LENS?
READY TO HEAR FROM YOUR ACTUAL AUDIENCE?
×
