Qualitative Product Concept Exploration
What is it?
A qualitative Product Concept Exploration is a research methodology that is used to refine and mature product concepts based on consumer feedback. ​
Product concepts usually contain written text, drawings/visuals, or 3D renders that explain what the concept is about. It can also be a prototype. To gather concept feedback we often use (online or offline) interviews and focus groups.
​Why is it important?
Qualitative Product Concept Explorations help you to test and refine concepts with consumers by gathering feedback on features, design, pricing, and other aspects of the concept.
For prototypes, you additionally gather feedback on usability and functionality. This can help to identify areas for improvement and guide further product development.
When should you use it ?
Once initial product concepts have been developed Qualitative Product Concept Explorations are initiated to optimize concepts and protoypes.
