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Case Studies
Fast Paced Marcom Propositions
Helping a large international brewer to gain insights from their consumers in a fast and effective way.
The Challenge
A large international brewery has several brands and product types in its portfolio that they want to bring to the consumer’s attention. Their need is to involve consumers in all aspect of the company’s decision making.
The Approach
We created a direct point of contact between the company and their consumers: the “Beer Panel” (n=1250).
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Direct engagement with the panel via Messenger.
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Ask questions in a loose and personal way. Allows for retrieval of rich real-time insights in a natural "conversational style".
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Data is directly converted into graphs and open answers in the dashboard.
The Results
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Discover the appreciation for different kinds of campaigns or gain informative insights on the awareness of a newly bought product.
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Explore associations between different ingredients and features or find the best wording to trigger the right choices.
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Possibility to engage with your consumers face to face in a "live session".
Smart E-bike service proposition design
The Challenge
Give directions for the development of new smart e-bike services tailored to various types of e-bike users.
The Approach
Our research approach was divided in three phases.
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First, we conducted a qualitative deep dive to understand e-bike experiences and explore the experiences relative to e-bike services and the relating (smart) service needs.
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Then, we ran a choice-based preference test between n=300 e-bike users to explore relevance, preference and impact of >60 services.
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Based on the outcomes, the company designed two service directions, which were then validated in a proposition test (including a price test).
The Results
Based on the outcomes of the research, our client could design a new data-driven service proposition for a new business model and could renew its pricing model for e-bike related services.
Communication of innovative products for an international audio company
The Challenge
An international brand in the audio equipment sector needs to understand how to best communicate a new innovation that is gaining worldwide popularity.
The Approach
When you launch new products in EMEA countries you need to be able to make very quick communication choices. Within 48h we managed to carry out several surveys for various international target groups and deliver the results back to the company. As a result, our client was able to develop an effective campaign in a very short time span.
In addition, new technological developments and products are a good reason to gain more insight into the understanding, relevance, triggers and barriers of the different target groups. To do this, we make use of relatively short questionnaires and semi-implicit methods (such as conjoint) to ensure validated and actionable insights.
The Results
Our results enabled the company to keep a customer centric mindset whilst making quick decisions about product features, communication and pricing in EMEA countries.