What is it?
A Claims Test is quantitative research that measures the effectiveness of claims on – for instance - packaging and advertising.
In the survey we different methodologies like MaxDiff and Monadic Testing to evaluate the relevance, understandability, believability, preference, and impact of different advertising claims.The results of the Claims test can be used to refine advertising messaging and improve the overall effectiveness of marketing campaigns.
Why is it important?
By identifying the most effective advertising claims, businesses can create more targeted and impactful advertising messaging that resonates with their target audience and drives sales.
When should you use it ?
A Claims Test is especially useful when launching new products, rebranding, conducting competitor analysis, launching new marketing campaigns or assessing the overall effectiveness of your advertising.
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