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Claims Test

What is it?

A Claims Test is quantitative research that measures the effectiveness of claims on – for instance - packaging and advertising.


In the survey we use different methodologies like MaxDiff and Monadic Testing to evaluate the relevance, understandability, believability, preference, and impact of different advertising claims.​The results of the Claims test can be used to refine advertising messaging and improve the overall effectiveness of marketing campaigns.

​Why is it important?

By identifying the most effective advertising claims, businesses can create more targeted and impactful advertising messaging that resonates with their target audience and drives sales.

When should you use it ?

A Claims Test is especially useful when launching new products, rebranding, conducting competitor analysis, launching new marketing campaigns or assessing the overall effectiveness of your advertising.

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What Our Clients Say

Very flexible and know how to deal with ever-changing questions.

Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design


Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company


From survey development to results in 48h for quick and consumer centric communication strategies.

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