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Claims Test

What is it?

A Claims Test is quantitative research that measures the effectiveness of claims on – for instance - packaging and advertising.

 

In the survey we use different methodologies like MaxDiff and Monadic Testing to evaluate the relevance, understandability, believability, preference, and impact of different advertising claims.​The results of the Claims test can be used to refine advertising messaging and improve the overall effectiveness of marketing campaigns.

​Why is it important?

​By identifying the most effective advertising claims, businesses can create more targeted and impactful advertising messaging that resonates with their target audience and drives sales.

When should you use it ?

A Claims Test is especially useful when launching new products, rebranding, conducting competitor analysis, launching new marketing campaigns or assessing the overall effectiveness of your advertising.

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What Our Clients Say

Very flexible and know how to deal with ever-changing questions.

Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions

 

Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design

 

Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company

 

From survey development to results in 48h for quick and consumer centric communication strategies.

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