Claims Test
What is it?
A Claims Test is quantitative research that measures the effectiveness of claims on – for instance - packaging and advertising.
In the survey we use different methodologies like MaxDiff and Monadic Testing to evaluate the relevance, understandability, believability, preference, and impact of different advertising claims.​The results of the Claims test can be used to refine advertising messaging and improve the overall effectiveness of marketing campaigns.
​Why is it important?
​By identifying the most effective advertising claims, businesses can create more targeted and impactful advertising messaging that resonates with their target audience and drives sales.
When should you use it ?
A Claims Test is especially useful when launching new products, rebranding, conducting competitor analysis, launching new marketing campaigns or assessing the overall effectiveness of your advertising.
