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Packaging Design Test

What is it?

A packaging design test is a quantitative research tool that evaluates consumer reactions to different packaging designs for a particular product. The test is typically conducted to determine which packaging design is the most effective in terms of attracting consumer attention, communicating product benefits, and ultimately driving sales.​​


By identifying the packaging design that resonates most with your target audience, you can make informed decisions about product packaging.

​Why is it important?

It is particularly useful for businesses that operate in highly competitive industries where packaging design plays a critical role in influencing consumer behavior.


It enables you to optimize your packaging design and create a strong brand identity that stands out in a crowded marketplace. ​

When should you use it ?

The Packaging Design Test is especially useful in situations when launching new products, rebranding, conducting competitor analysis, launching new marketing campaigns, or assessing the overall effectiveness of its packaging.

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What Our Clients Say

Very flexible and know how to deal with ever-changing questions.

Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design


Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company


From survey development to results in 48h for quick and consumer centric communication strategies.

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