Qualitative Consumer Deep Dives
What is it?
Qualitative Consumer Deep Dive research is a methodology used to gain an in-depth understanding of one or more target groups. ​
This type of research is typically exploratory and aims to understand individuals' or groups' perspectives, experiences, and opinions. We use various techniques to collect data, including interviews, focus groups, and observations.
​Why is it important?
Qualitative Consumer Deep Dives help you to identify pain points and areas of frustration in the customer experience, as well as opportunities for improvement and innovation.
​
It can also help you to understand the cultural and social context in which their products are used, which can be critical for developing products that resonate with consumers.​
When should you use it ?
Qualitative Consumer Deep Dives are most commonly initiated at the start of a product innovation or product optimization process.
​
By exploring consumer needs, preferences, and behaviors input is used to generate new product ideas and opportunities for product improvement in the targeted markets.​
