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Qualitative Consumer Deep Dives

What is it?

Qualitative Consumer Deep Dive research is a methodology used to gain an in-depth understanding of one or more target groups. ​


This type of research is typically exploratory and aims to understand individuals' or groups' perspectives, experiences, and opinions. We use various techniques to collect data, including interviews, focus groups, and observations.

​Why is it important?

Qualitative Consumer Deep Dives help you to identify pain points and areas of frustration in the customer experience, as well as opportunities for improvement and innovation.

It can also help you to understand the cultural and social context in which their products are used, which can be critical for developing products that resonate with consumers.​

When should you use it ?

Qualitative Consumer Deep Dives are most commonly initiated at the start of a product innovation or product optimization process.

By exploring consumer needs, preferences, and behaviors input is used to generate new product ideas and opportunities for product improvement in the targeted markets.​

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What Our Clients Say

Very flexible and know how to deal with ever-changing questions.

Case Studies

Fast-paced Marcom Propositions

Fast-paced testing of marcom propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Smart e-bike service proposition design


Designing a new data-driven e-bike service proposition that would reach different types of e-bike consumers.

International Audio Company

Communication of innovative products for an international audio company


From survey development to results in 48h for quick and consumer centric communication strategies.

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