top of page

Innovate with empathy

We help you create human-centric product propositions with meaningful consumer research.​

We are human-centric proposition designers

By putting the consumer perspective in the spotlight, we help you craft your products and services with market needs increasing the chances of success in the marketplace. 


Our Services

Product innovation is about creating new products or improve existing ones in a way that meets the needs and desires of customers while also providing a competitive advantage in the marketplace. With our expertise in human-led product innovation, our aim is to de-risk decision making during innovation processes by offering a mix of thorough and quick iterative consumer checks. ​

​We tackle innovation challenges by:


For products to succeed, consumers must understand how your product solves their problems.​


We test communication-related to your product benefits and brand to ensure competitive advantage.

Identifying unmet customer needs

​It's crucial to understand what customers want and need, and what problems they are trying to solve, in order to create successful new products.​

We uncover those needs and help you accurately identify and prioritize them.​

Crafting product and service propositions

To ensure consumer needs are translated into propositions, it’s important to understand consumer perceptions regarding your (new) products or services.

We identify the most optimal proposition ingredients, explore and validate concepts and define price to maximize the chances of success.​


Meet Our Studio

A fun and enthusiastic group of highly skilled professionals defined by different backgrounds yet brought together by their passion for market research.​

Get a glimpse of our work

Fast-paced Marcom Propositions


Helping a large international brewer to gain insights from their consumers in a fast and effective way.

Smart E-bike Service

Understanding how prospective users perceive the advantages and benefits of an e-bike contributes to the better positioning of the product.

Our Clients

Screenshot 2023-03-21 at 16.36.19.png
bottom of page