We are human-centric proposition designers
By putting the consumer perspective in the spotlight, we help you craft your products and services with market needs, ensuring no more crappy products and increasing the chances of success in the marketplace.
WHAT WE DO
Product innovation is about creating new products or improving existing ones in a way that meets the needs and desires of customers while also providing a competitive advantage in the marketplace. With our expertise in human-led product innovation, our commitment is to ensure no more crappy products. We aim to de-risk decision-making during innovation processes by offering a mix of thorough and quick iterative consumer checks.
We tackle innovation challenges by:
For products to succeed, consumers must understand how your product solves their problems.
We test communication-related to your product benefits and brand to ensure competitive advantage.
Identifying unmet customer needs
It's crucial to understand what customers want and need, and what problems they are trying to solve, in order to create successful new products.
We uncover those needs and help you accurately identify and prioritize them.
Crafting product and service propositions
To ensure consumer needs are translated into propositions, it’s important to understand consumer perceptions regarding your (new) products or services.
We identify the most optimal proposition ingredients, explore and validate concepts and define price to maximize the chances of success.