Within every step of product optimisation we enable you to make better informed decisions by weaving the process of design and insights closer together.
A good start is half the work. We provide a knowledge foundation by bringing relevant information from inside and outside the organization together and fill essential information gaps.
Based on opportunity areas we facilitate compact ideation sessions to review existing ideas and come up with many new ideas. With a multidisciplinary team we select the most powerful ideas and turn them into valuable concepts in a Concept Pressure Cooker and a quant validation test.
We finetunen concepts by an Experiment-Test- Learn approach. The MVP is built and based on consumer interaction, the concept is fine tuned in small iterations.
We deliver insights to keep optimising concepts and guide teams in building an insight-based communication strategy (ads, in store, on pack).
To stay ahead of the crowd and be able to prioritize activities and resources, we benchmark consumer experiences by scraping ‘thick data’ within your category and benchmark the value of your proposition attributes against competitors.
Curious who we are?
Drop your message and let's have a coffee! Or give us a call at +31 6 15 573 562