Since 2018, we've been on a journey
8
Years in Business
200+
Business Challenges Solved
30+
Markets Covered
We’re an insight-led innovation studio on a bold mission:
How we've helped our trusted partners turn consumer truth into confident decisions.
We help JBL explore and validate their home audio product concepts and MVPs in multiple markets through qualitative explorations and quantitative validation.
We help Philips fuel their innovation pipelines for Beauty & Grooming products, test packaging and co-create with high-end consumers to develop new propositions and design premium user experiences.
To understand market potential and differentiation compared to competitors, we provide Bugaboo with target group insights, feature preferences and market differences.
We guide Hunkemöller in defining their Digital Commerce North Star through multi-market insights, AI-moderated interviewing and qualitative deep dives combined with internal workshops and co-creation sessions.
For their local and global brands (lager, special beers, low and no alcohol) we conducted qualitative and quantitative research to test communication, new propositions and facilitate AI masterclasses and ideation sessions.
We conducted premium target group deep dives and helped design the optimal customer journey to attract and activate new audiences in the Netherlands.
Through multiple extensive international consumer studies and internal workshops, we helped FrieslandCampina identify and fuel their new strategic benefit territories.
We help Gazelle identify new innovation opportunities through qualitative deep dives, MVP exploration and quantitative concept tests in multiple markets.
Before home audio innovations come to market, we help Harman/Kardon explore and validate their product concepts and comms in multiple markets through qualitative explorations and quantitative validation.
We track elho's brand awareness multiple times per year across multiple markets and facilitate co-creation sessions to ideate, explore new concepts and test in-store communication.
To appeal to new target audiences and stay relevant, we help NKC with deep understanding of their market, identifying new innovation territories and developing new service concepts.
To explore new market opportunities, we helped Picnic identify and understand new target audiences, resulting in product introduction in various markets.
We conducted a conjoint study to help Centraal Beheer design their new value proposition, understanding the optimal set of features and pricing.
We help Salsa Shop become the go-to fresh Mexican food chain by providing insights and direction to optimise consumer appreciation and brand awareness.
To grow their business, we help Platinum understand their target audience needs and preferences and identify potential product optimisation and innovation opportunities.
We help Audio Obscura optimise their customer journeys to develop the best possible user experience and explore the potential of community propositions.
For Aquaculture Stewardship Council we run global studies to understand seafood perceptions and the value of their label, accelerating the transformation of the seafood farming industry towards sustainability.
We conduct qualitative deep dives for ASN Bank to explore new concepts and help refine communication for bank products.
Insights without action is just information. That's why everything we do is guided by our 3i Philosophy™
Based in Amsterdam, we're a team of researchers, strategists and thinkers with one shared obsession: understanding people to help brands build products that actually make sense.
Every brief is different. Here is a closer look at the research services we use to get you the answers you need.
We identify unmet needs and validate new ideas before you invest in building them.
Pain & Gains Exploration. Uncover the real problems your consumers face and the gaps your competitors are missing.
Consumer Audience Segmentation. Identify the distinct groups in your market so you know exactly who to target and how.
Breakthrough Idea Generation. Rapidly test and prioritise new ideas so you put your energy into the ones most likely to win.
Consumer Deep Dives. Go beyond the numbers to understand the motivations, needs and behaviours that shape how people choose.
We test your concepts, features and pricing so you build and launch with confidence.
Product Concept Test. Find out if your concept has real market potential before you commit to building it.
Feature & Pricing Optimisation. Discover which features your consumers value most and what they'll actually pay for.
Benefit Value Test. Find out which benefits drive purchase decisions so you build and market around what really matters.
Product Concept Exploration. Put your early concepts in front of real consumers and get the feedback you need to sharpen them.
We make sure your message, creative and claims land before you spend a single media euro.
Advertising Pre-Test. Know your ad works before it goes live so your media budget is money well spent.
Packaging Design. Find the packaging that grabs attention, communicates your product clearly and pushes people to buy.
Claims Test. Find out which claims land hardest so every word on your pack and in your ads earns its place.
Communication Test & Understanding. Find out how your message actually lands, what connects, what confuses and what to fix before you go live.