With our 3-step Innovation Game Plan we guide teams to develop insight-led products and services.
We bring our research expertise, business sense and ideation skills in the game to boost the teams thinking.
Understanding consumer needs and define opportunity areas
Take a deep dive into relevant internal documents/data, market trends and connect with target groups in qualitative sessions to gain fresh insights on needs, pains and gains. Result: Insight Board and Opportunity Areas
Generate ideas, design Concept Blue Prints and validate concepts
Ideation sessions to generate, cluster and select fresh ideas with a mix of internal stakeholders and external creative minds. Strong ideas are translated into visualised concepts/ MVPs. In iterative consumer insight rounds concepts are fine-tuned. Result: concepts ready to validate
Design innovation roadmap, test MVPs and communication materials
Quantitative concept validation and optimization based on concept potential. Build, test and optimize MVP's and communication materials.
Our advanced Consumer Lifeline provides a real time connection with your target groups during the development process
We launch conversational questionnaires in Messenger to engage and ask any type of question.
Drop your message and let's have a coffee! Or give us a call at +31 6 15 573 562