Explore customer motivations, frustrations and needs
Explorative quantitative studies are often used in multi-country studies, studies with tight timelines and/or studies with limited budgets. In order to understand people’s motivations we ask a relatively large number of open questions as they allow us to grasp some nuances that close-ended questions often don’t offer. We also see a great value in web scraping: the practice of searching the web for information and user experiences with regards to a product category or brand
Qualitative (online) sessions help you gain a deeper understanding of your consumer’s behaviour, motivations, needs, pains and gains. Among others, we conduct (online) focus groups, individual interviews and unmoderated selfie-videos. The latter we find especially valuable for their ease and speed!