Smart E-bike service proposition design

The challenge

Give directions for the development of new smart e-bike services tailored to various types of e-bike users.

The approach

Our research approach was divided in three phases.

• First, we conducted a qualitative deep dive to understand e-bike experiences and explore the experiences relative to e-bike services and the relating (smart) service needs.

• Then, we ran a choice-based preference test between n=300 e-bike users to explore relevance, preference and impact of >60 services.

• Based on the outcomes, the company designed two service directions, which were then validated in a proposition test (including a price test).

The results

Based on the outcomes of the research, our client could design a new data-driven service proposition for a new business model and could renew its pricing model for e-bike related services.