Built in 2018 in Amsterdam, The Conversation Studio was set up by Edo and Marjolein with one goal in mind: a world full of great products. To them successful products bring intrinsic value to those who use it. Taking consumer centricity as a basis and launching pad for every new successful product, The Conversation Studio employs its data-driven approach in every aspect of their work, whether it is setting up an innovation strategy, developing new ideas, creating product concepts or boosting user experiences.
We are a flexible team of insight-led proposition designers that provide clear insights and direction to any team involved in product and service development.
We LOVE new products and services and like to see these bringing value to the people that use them. In doing this, our aim is to implement customer centricity and a planet-conscious mindset in every future-minded organisation so to unsure that every new product will be a great and successful one.
We deliver pragmatic customer insights that enable you with the tools to improve and optimise your products and services in a swift and efficient way.
The core team
Edo de Haas
MSc Edo de Haas has gained his marketing experience at First Day of Spring and his research focus while working for Raphaels and WUA. Areas of expertise: qualitative and quantitative research, proposition design.
Marjolein van Ballegooij
MSc Marjolein van Ballegooij gained experience at international research agencies Kantar Millward Brown, Firefish and WUA. The focus on proposition design flourished at the insight-led innovation consultancy Clear. In 2018 she founded The Conversation Studio.
Areas of expertise: qualitative and quantitative research, ideation / Design Thinking and proposition design.
Graduated cum laude in Economic and Consumer Psychology, Alexander Budde, MSc, is a professional with experiences in both B2B and B2C companies, among others HEINEKEN. His numerous international experiences, for example in Singapore and the USA, have granted Alexander an international focus which is matched by his passion for the Dutch market and its consumers. Areas of expertise: qualitative and quantitative research, proposition design.