With the launch of The Conversation Studio in 2018, we defined one goal: a world without crappy products.
To get there, we challenge innovation and product teams to think about new products or services in terms of the value and benefits it brings for people - and our planet. As market research professionals we specialise in insights in innovation processes. Whether it is setting up an innovation strategy, developing new ideas, creating product concepts or boosting user experiences.
We are a powerful team of insight-led proposition designers that provide pragmatic insights and direction to any team involved in product and service development.
We believe new products and services need to have value to the people that use them. Our aim is to implement customer centricity and a planet-conscious mindset in every future-minded organisation to unsure every new product will be a great and successful one.
We deliver pragmatic customer insights that empower you to innovate and optimise your products and services with confidence.
The core team
Edo de Haas
MSc Edo de Haas has a passion for new and exiting technologies and trends in market research. His love for products, people and marketing started at creative agency First Day of Spring. His research skills were boosted during his years with insight agencies Raphaels and WUA. Areas of expertise: qualitative and quantitative research, proposition design, web scraping, Kano-analysis
Marjolein van Ballegooij
MSc Marjolein van Ballegooij gained experience at international research agencies Kantar Millward Brown, Firefish and WUA. The focus on proposition design flourished at the insight-led innovation consultancy Clear. In 2018 she founded The Conversation Studio. Frequently she writes columns for Marketing Tribune, gives clinics for Beeckestijn Business School and for Hogeschool Leiden she teaches Customer Journey Mapping and Market Research.
Areas of expertise: qualitative and quantitative research, ideation / Design Thinking and proposition design.
Graduated cum laude in Economic and Consumer Psychology, Alexander Budde, MSc, is a professional with experiences in both B2B and B2C companies, among others HEINEKEN. His numerous international experiences, for example in Singapore and the USA, have granted Alexander an international focus which is matched by his passion for global brands and their consumers. Areas of expertise: qualitative and quantitative research, proposition design.
Joosje van Vliet
Joosje van Vliet is studying commercial economics and is in the third year of her education. She is currently doing an internship at The Conversation Studio for 20 weeks. During her internship she will mainly focus on online marketing, yet she will also contribute to qualitative, as well as quantitative researches. A